About Us
LAYERNET GmbH has been founded as an International consultancy company in the Summer of 2008.
The roots of LAYERNETs business lie in international exploitation of licensing rights for various clients.
LAYERNET is a business network, active within various layers of the value chain.
Stefan Layer (German)
Founder & CEO
Prior to starting a consultancy company, Stefan Layer was Chief Marketing & Sales
Officer / Vice President with Playlogic International, a publisher based in Amsterdam
and New York. In addition to heading the Marketing and Sales department, Layer was
responsible for the acquisition of licenses. Based on his extensive network in the area of
content suppliers, he has sourced games developed by highly skilled external
development teams and worldwide licensing partners such as RedBull. Layer
has restructured the game line-up significantly and he designed the strategy for all
Playlogic's digital distribution and found the necessary partners for it. He acquired key
licenses and successfully brought them to the market. He has also signed worldwide
distribution agreements with major parties like Atari and Eidos.
Before joining Playlogic, Layer was Vice President Licensing Europe with Atari. In this
role he was responsible for the European licensing activities of Atari Europe. This
included acquisition of game content and other IP, such as movie licenses. Furthermore,
he was in charge of the sales of Atari owned licenses. This included as well the
exploitation of licenses by download or Streaming/on demand services. Layer has also
headed the expansion of Atari's distribution towards Eastern Europe, which gave im
in-depth knowledge of market structures in that region.
Stefan Layer is highly experienced in research and development of new FMCG sales
chains and distribution channels, and the creation of a European team to exploit
licenses in all channels. He has many years of experience in IP licensing and games
industry business development